Laura Niubó, founder and principal of Niubó, is a designer creating products, experiences, and artworks that unlock a vibrant way of living. Born in Spain and based in Los Angeles, she works as a creative director, designer, and commissioned artist.

Her practice is defined by a rigorous approach to color, geometric study, and composition in the creation of objects, environments, and experiences. She develops every hue through a thoughtful process, carefully shaping tone, depth, and balance to infuse each piece with emotion and meaning. With strong expertise in aesthetics, emotional psychology, craftsmanship, sustainability, and the interplay of color and form, she combines storytelling with visual precision to craft immersive conceptual worlds that inspire emotion and lasting memory.

For Laura, design is a lifestyle—approached with commitment and excellence, with a focus not only on the audience, but on the world we live in. Her mission is to energize emotions and influence how people interact with surrounding spaces through thoughtful design, creating new life stories by integrating art into tangible objects. Each piece is made with non-toxic, locally sourced materials, high-quality manufacturing, and the purpose of enhancing the simple act of being.