Laura Niubó, the founder and principal of Niubó, is a designer creating products, experiences and artworks that unlock a vibrant way of living.

With a strong design expertise, specially in the realms of aesthetics, emotional psychology, craftsmanship, sustainability, and the interplay of color and form, her work transcends conventional boundaries pushing to elevate the soul of our daily lives. For Laura, design is a lifestyle, and she approaches each project not only with a focus on the audience's needs but our current world in general.

Born in Spain and based in Los Angeles, she operates as a creative director, designer and commissioned artist.

Laura Niubó’s art has been showcased in galleries across the world including New York, London, Colombia, Barcelona, Mallorca, Los Angeles, and Miami. She has done commissioned artworks for private clients and brands such as Google and Figma.

Her latest creation, the Espressionismo Floreale rug collection has been exhibited at Alcova for Milan Design Week 2023, at the Carpet Diem group show in a gallery in Paris, at Domotex in Hanover, and at Isola Design for Milan Design Week 2024.

The rugs have earned recognition from the press and international design awards, including the A’ Design Awards, iF Design Awards, and the London Design Awards, to name a few.

NIUBÓ, THE BRAND

The brand's mission is to energize our emotions and influence our interactions with surrounding spaces through thoughtful design. Focused on crafting objects and experiences that consider people and environments, it aims to create new life stories in our daily lives by integrating art into tangible objects.

Each piece is made with non-toxic, locally sourced materials, high-quality manufacturing, and with the purpose of enhancing the simple act of being.