Laura Niubó, the founder and principal of Niubó, is a designer creating products, experiences and artworks that unlock a vibrant way of living.

With a strong design expertise, specially in the realms of aesthetics, emotional psychology, craftsmanship, sustainability, and the interplay of color and form, her work transcends conventional boundaries pushing to elevate the soul of our daily lives. For Laura, design is a lifestyle, and she approaches each project not only with a focus on the audience's needs but our current world in general.

Born in Spain and based in Los Angeles, she operates as a creative director, designer and commissioned artist. 

Laura Niubó’s art has been showcased in galleries across the world including New York, London, Colombia, Barcelona, Mallorca, Los Angeles, and Miami. She has done commissioned artworks for private clients and brands such as Google and Figma.

Her latest creation is a rug collection showcased at Alcova for Milan Design Week 2023, the Carpet Diem show in Paris, and will soon be presented at Domotex in Hanover in January 2024. The rug collection has earned recognition from the press and international design awards.